A letter to early adopters



If I am not for myself, who will be for me? But if I am only for myself, who am I? And if not now, when? ~ Hillel


The year was 2009. I received a message on Facebook from a friend who admired my financial blog. After catching up, they asked if I was available to meet their friend, who was in a dire financial situation. At the time, I was a freelance bookkeeper for several construction companies, but I agreed to meet their friend for a cup of coffee.

Unfortunately, there wasn’t anything I could do to help alleviate their situation. The individual amassed so much consumer debt within a short period that it would take a decade to pay off their balances. I connected them with a reputable bankruptcy trustee, and we never saw each other again.

After that interaction, I continued to publish personal finance blogs for various publications (I appeared on Priced Out, a week-long program by CBC News The National). To my surprise, more messages came in requesting help. I eventually concluded that I could go broke helping those in need without any chance of making a living, or I could reach the masses with software that would benefit underserved households to develop a reliable financial plan.

It took a lot of momentum; I finally mustered the courage to put my life on hold in my 30s to learn to code. The learning process was fast-paced, but it was intoxicating. With each programming language, I could see my software ideas come to life.

A part of the excitement of developing new products is meeting unique individuals along the way. After a few dozen one-on-one interviews, I discovered a few common trends, which led me to meet with several financial professionals around town.

Easily one of my favourite stories from my interactions with industry professionals:


My most feel good client discovery interaction involved a young prospect who started their trade. I put together an initial investment plan of $50 / month.

After a few years, the individual returned and informed me that the little contributions went a long way. Although the number wasn’t large, knowing that he had long term savings, he appreciated my effort to help him. He decided to up his contributions, with a new career he was able to contribute over $1,000 per month.

I feel good knowing that I have helped my client build a solid foundation as he grows in his career.

Jon Lazeo Freedom 55 Representative – Vancouver Georgia Office

At the beginning of 2020, I created Afterwork Financial to cultivate deeper relationships between financial professionals and their clientele. By streamlining back-office operations, we create an environment where brokers can spend more time developing a solid foundation.

We are looking for financial professionals that are fans of innovation. We want those who are not afraid of trying new software in hopes that it may one day set the standard. Our goal is to work with brokers that will march alongside us to develop the best solutions at a fraction of the cost.

If you are an early adopter, please feel free to say hello.


Rafael Reis

Product Owner


Photo by: @explorewithjoshua instagram